CGM: the power at the margins

Using a wealth of examples - from the Diet Coke/Mentos experiments to Dove, Red Bull and Oxfam - Brian Dargan and Matthew Hunt, from DraftFCB, explain the challenge of 'digital extremists'.

CGM: the power at the margins

Brian Dargan and Matthew Hunt

We now live in a global village ... a simultaneous happening,' wrote Marshall McLuhan with no small degree of prescience in 1967. Forty years later, the notion of simultaneousness is absolutely key...

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