C.F. Hathaway & Company: Man In The Hathaway Shirt campaign

C.F. Hathaway & Company's "Man in the Hathaway Shirt" campaign (also known as the "Man in the Black Eyepatch" campaign) was one of the most notable and lasting advertising promotions of all time.

C.F. Hathaway & Company: Man In The Hathaway Shirt campaign

Sally Cobau

Overview

C.F. Hathaway & Company's "Man in the Hathaway Shirt" campaign (also known as the "Man in the Black Eyepatch" campaign) was...