CEZ Group: From CEZ reasons

Energy company CEZ Romania changed perceptions of the sector as an employment prospect for young people with an internal and external creative approach based on the alphabet.

Campaign summary

As the first employer brand campaign of CEZ Group in Romania, "From CEZ reasons, energy comes from people" emphasizes CEZ people and their motivations to be part of the Group. For each letter of the alphabet, together with the employees themselves, we found a reason to be part of CEZ team and rewrote an entire list of motivations.

In a diverse array of creative executions, the campaign provides insights into life within the company, the characteristics of its people, the shared values, and the ability to stay ahead amidst daily challenges. The campaign narrates the brand's...

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Insights Team
Bray Leino

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