Česká spořitelna, a bank, launched the #iwillkeep brand-building campaign during the Covid-19 pandemic to demonstrate how individuals adapted to their circumstances.
Campaign details
Brand: Česká spořitelnaBrand owner: Erste GroupEntrant company: Česká Spořitelna, PragueIdea creation: VMLY&R PragueMedia: Wavemaker Czech, Praha 3Market: Czech RepublicSector: BanksMedia channels:Content marketing, Merchandise & free...
