Česká spořitelna: #IWillKeep the good

Česká spořitelna, a bank, launched the #iwillkeep brand-building campaign during the Covid-19 pandemic to demonstrate how individuals adapted to their circumstances.

Banks
Czech Republic
Ladder and tools
1 - Influential Idea

Campaign details

Brand: Česká spořitelnaBrand owner: Erste GroupEntrant company: Česká Spořitelna, PragueIdea creation: VMLY&R PragueMedia: Wavemaker Czech, Praha 3Market: Czech RepublicSector: BanksMedia channels:Content marketing, Merchandise & free...

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