Česká spořitelna: #IWillKeep the good

Česká spořitelna, a bank, launched the #iwillkeep brand-building campaign during the Covid-19 pandemic to demonstrate how individuals adapted to their circumstances.

Campaign details

Brand: Česká spořitelnaBrand owner: Erste GroupEntrant company: Česká Spořitelna, PragueIdea creation: VMLY&R PragueMedia: Wavemaker Czech, Praha 3Market: Czech RepublicSector: BanksMedia channels:Content marketing, Merchandise & free...