CES 2023 brings optimism around the ‘metaverse of things’

The arrival of the ‘metaverse of things’ can provide big opportunities for marketers in categories ranging from entertainment to the automotive sector.

The metaverse has witnessed an accelerated marketing hype cycle, as initial enthusiasm was soon displaced by waning interest and, in some quarters, cynicism about the whole concept.

But at this year’s installment of CES, an annual bellwether conference...

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