Cerveza Quilmes: Coincidences

Beer brand Quilmes increased brand love and boosted sales figures in Argentina during the 2022 FIFA World Cup with an on- and offline campaign based on a can design about the coincidences between the 1986 World Cup, which was won by Argentina, and Qatar 2022.

Campaign video: Cerveza Quilmes – Coincidences

Selected creative: Cerveza Quilmes – Coincidences

Credits

Creative Agency: draftLine BUEArt Director: Álvaro López Valencia / Ignacio “Corchi” Allami Chief Creative Officer: Diego Gueler Montero Copywriter: Federico “Fito” Silva / Santiago González Llanos Designer: Axel Vera / Maia Zelaznik / Rosario Alvarez De Toledo Executive Creative Director: Darío Ventura Head of Art: Mayra Brulc Head of Design: Mariana Le Calvet Head of Operations: Agustina Vadori Head of PMS: Agustina Simone Head of Production:Sebastián...

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