Cerveza Poker: WhatsApp Friends

Beer brand Poker reversed declining sales in Colombia through a WhatsApp promotion which strengthened its position as a drink that is best enjoyed with friends.

Campaign details

Brand: Poker Brand owner: AB InBev Agency: DDB Country: Colombia

Market background

The last few years have been tumultuous ones for the Colombian beer category. The emergence of new competitors, constant tax reforms, new regulations of the Pol

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