Cerveza Nuestra Siembra: A social project became a great beer

Cerveza Nuestra Siembra, a beer brand, launched a social program to create a beer made from local ingredients to promote sales in Ecuador.

Campaign details

Brand: NUESTRA SIEMBRA / A Social project became a great beerBrand owner: ABinBev /Cervecería NacionalAgency: FantásticaMarket: Ecuador

Executive summary

Almost Never a beer born in an unexpected way like Nuestra Siembra. Launched as a social...