Cerveza Aguila: Live Responsibly

Cerveza Aguila, a beer brand, used its packaging to encourage people in Colombia to drink responsibly by promoting three key behaviours.

Campaign details

Brand: Cerveza AguilaBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3 Bogotá,Idea creation: MullenLowe SSP3 Bogotá,Market: ColombiaSector: Beer & ciderMedia channels: Online display, Outdoor, Out-of-home,...