Cerveza Aguila: Live Responsibly

Carolina Mejia, Jose Manuel Hoyos, Jane Dorsett

Cerveza Aguila, a beer brand, used its packaging to encourage people in Colombia to drink responsibly by promoting three key behaviours.

Beer & cider
Colombia
Strategy

Campaign details

Brand: Cerveza AguilaBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3 Bogotá,Idea creation: MullenLowe SSP3 Bogotá,Market: ColombiaSector: Beer & ciderMedia channels: Online display, Outdoor, Out-of-home,...

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