Campaign details
Brand: Cerveza AguilaBrand owner: Anheuser-Busch InBevEntrant company: MullenLowe SSP3 - ColombiaIdea creation: Dattis Comunicaciones BogotáMarket: Latin AmericaSector: Alcoholic drinksMedia channels: Online display, Radio & audio, Social media, Online videoBudget: Up to 500k
Executive summary
This is a paper about gender equality. Equality for women in Colombian soccer. Something that has been a constant struggle for those in the Women’s league - to have their talent and achievements recognised in a masculinised, macho environment that stereotypes and provides little support to women in the...