Certainty in a virtual world - dream or reality?

Since 1996 the global interactive media industry has been striving to demonstrate accountability. Similarly in 1930 print media advertisers began to insist on independent measurement of circulation.

Certainty In A Virtual World - Dream Or Reality?

The drive for global accountability for the web

Richard FoanManaging Director, ABC electronic, United Kingdom.

GLOBAL ACCOUNTABILITY

In 1996 the ABCs' (Audit Bureau of Circulations) new sister organisation...