CER: The lost ride

CER, a driving school based in France, gained new clients and awareness through its 'The Lost Ride' initiative by offering a free carpooling service to people with reduced mobility and no access to public transport.

Campaign details

Title: The Lost RideBrand: CERProduct: CERIdea: BETCCountry: France

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
ActivationSocial networks24/02/202330/06/2023100France

Relevance for Creative Strategy

In France, in order to obtain a driver's license, you are required to take at least 20 hours of driving lessons. The cars used for these lessons can carry 5 people, but they circulate with only two passengers: one instructor and one student. What if these 3 seats lost for each hour of driving...

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