Campaign details
Brand: Centrum Vitamins Brand owner: Centrum Vitamins Entrant company: DigitasMarket: United Arab Emirates Sector: Non-prescription, OTC products Media channels: Content marketing, Events & experiential, Merchandise & free gifts, Product sampling, Television & Connected TV, Word of mouth, Influencers, KOLsBudget: Up to 500k
Executive summary
Centrum's sales growth may appear to be stagnant, but the real issue is that consumers don't know how to take multi-nutrient supplements and prevent deficiencies. A thorough understanding of human behaviour reveals that many people struggle with underlying flaws that...