Centrum: The Deficiency Tracker

Mongi Bhouri

Centrum, an American brand of multivitamins, increased sales and market share in the UAE by helping customers track their vitamins and minerals.

Campaign details

Brand: Centrum Vitamins Brand owner: Centrum Vitamins Entrant company: DigitasMarket: United Arab Emirates Sector: Non-prescription, OTC products Media channels: Content marketing, Events & experiential, Merchandise & free gifts, Product sampling, Television & Connected TV, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

Centrum's sales growth may appear to be stagnant, but the real issue is that consumers don't know how to take multi-nutrient supplements and prevent deficiencies. A thorough understanding of human behaviour reveals that many people struggle with underlying flaws that...

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