Centrum: The Deficiency Tracker

Centrum, an American brand of multivitamins, increased sales and market share in the UAE by helping customers track their vitamins and minerals.

Campaign details

Brand: Centrum Vitamins Brand owner: Centrum Vitamins Entrant company: DigitasMarket: United Arab Emirates Sector: Non-prescription, OTC products Media channels: Content marketing, Events & experiential, Merchandise & free gifts, Product sampling, Television & Connected TV, Word of mouth, Influencers, KOLsBudget: Up to 500k

Executive summary

Centrum's sales growth may appear to be stagnant, but the real issue is that consumers don't know how to take multi-nutrient supplements and prevent deficiencies. A thorough understanding of human behaviour reveals that many people struggle with underlying flaws that...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands