Centre of Attention: Putting your brands front and centre in cinema

Michael Tull

Research by DCM and Lumen into the impact of attention on cinema advertising effectiveness.

You can’t move for articles about the hot topic of attention currently. It has been a growing area of interest to those in the industry for some time now, but in the last few years its prominence has undoubtedly elevated significantly.

At Digital Cinema Media (DCM) we couldn’t resist joining the party. After all, it instinctively feels right that if any medium can bang the drum about attention, it’s cinema. Our medium’s core features – a darkened room, where every person present is sat looking forward at the (huge) screen and loud conversation and device usage remain socially discouraged –...

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