Centre for Connected & Autonomous Vehicles: The great self driving exploration

Thinks Insight and Strategy and the government's Centre for Connected and Autonomous Vehicles (CCAV) conducted a research programme in England to discover how to deploy self-driving vehicles (SDVs) in a way that is safe, acceptable, meets future needs and solves actual future problems.


How do you effectively research a technology (self-driving vehicles (SDVs)) that few people understand, that conjures up futuristic worlds based as much on media speculation and science fiction as fact, and in a way that creates confidence that the insight can be used and trusted by Government, industry, stakeholders, and citizens alike? This was the challenge facing Thinks Insight & Strategy and the Government's Centre for Connected and Autonomous Vehicles (CCAV) and why they conducted 'The Great Self-Driving Exploration'.

This year-long project took people on a journey from thinking about new technologies in the abstract, to riding around their...

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