Centraal Beheer Achmea - Put Your House On The Line (Netherlands)

Centraal Beheer Achmea – Put Your House On The Line (Netherlands)

Agency name: Tribal DDB, DDB, Rapp CollinsClient name: Centraal Beheer AchmeaCategory: Integrated Communication

BACKGROUND

Centraal Beheer Achmea (CBA) is the first Dutch Direct Writer. The brand started off as a challenger and frontrunner in the insurance branch by offering their products via direct channels. The main focus of the campaign is the 'Woongarantverzekering', which provides all home insurances under one policy.

Internet technology made the market more accessible for Direct Writers (think about entrants like Budgetpolis.nl, Directverzekeren.nl and Proteq.nl...

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