Centraal Beheer Achmea – Corporate Warming (Netherlands)
Agency name: DDB, Rapp Collins, Tribal DDB AmsterdamClient name: Centraal Beheer AchmeaCategory: B2B
BACKGROUND
Dutch insurance company Centraal Beheer Achmea (CBA) is particularly known by the general public for its financial products directly aimed at the consumer. However, it also has a wide range of products for the business market, such as pension and occupational disability insurances, and collective discounts for private insurances, which employers can offer to their employees collectively as a fringe benefit. With its insurances and services, CBA has a central role to play in...