Center Fresh: Love in the Time of COVID

Krittika Chakraborty, Rohitash Srivastava

Confectionary brand, Centre Fresh Mints, made breath mints relevant in a pandemic world without physical meetups with its online campaign in India.

Campaign details

Brand: Center FreshBrand owner: Perfetti Van MelleEntrant company: Ogilvy & Mather GurgaonIdea creation: Ogilvy & Mather GurgaonMarket: IndiaSector: ConfectioneryMedia channels: Content marketing, Online video, Product...

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