Centauro Sports: The uniform that never existed

Sports retailer Centauro won media attention and relevance in Brazil during the 2020 Tokyo Olympics, with a TV, digital and social campaign based on the story of Brazilian athlete Aida dos Santos.

Campaign details

Brand: Centauro SportsBrand owner: SBF GroupEntrant company: Centauro Sports - BrazilIdea creation: TracyLocke São PauloMarket: Latin AmericaSector: Clothing & accessoriesMedia channels:Events & experiential, Television & Connected...
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