Cenovis: Fearless, day and night

Vitamins and dietary supplements brand Cenovis devised a cross-platform campaign to diversify its target audience and boost brand awareness in China.

Campaign details

Brand: CenovisBrand owner: SanofiLead agency: McCANN ShanghaiContributing agency: McCANN ShanghaiMarket: China (Mainland)Sector: Functional foods, supplementsMedia channels: Online video, Outdoor, out-of-home, Websites & micrositesBudget:...