Celestial Seasonings, Inc.: Soothing Teas For A Nervous World campaign

The company that made herbal tea popular during the 1970s—and remained the industry leader for three decades—established brand awareness through the use of evocative artwork on its packages and in its print ads.

Celestial Seasonings, Inc.: Soothing Teas For A Nervous World campaign

Susan Risland

Overview

The company that made herbal tea popular during the 1970s—and remained the industry leader for three decades—established brand awareness through the...