Celebrity talent and popular music acquisition

The Albert Company, a leading packager of celebrity talent and popular music rights on behalf of ad agency and advertiser clients, explains the wrong, and the right, way for agencies to negotiate deals for the use of celebrities, music etc.

Celebrity Talent & Popular Music Acquisition

Tilting Back the Playing Field

Jon AlbertThe Albert Company

THE SITUATION

The scenario is the same. You want a piece of popular music for a campaign, or maybe you're looking for the perfect-fit celebrity. A...