Celebrity power: can less be more?

The use of celebrities in advertising, always a popular practice, has been on the rise in recent years, and the trend shows no sign of abating.

Celebrity Power: Can Less Be More?

Dede Fitch

The use of celebrities in advertising has increased in recent years. According to Hamish Pringle, author of the book Celebrity Sells,the proportion of UK ads featuring a celebrity stands at one in five, an increase...

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