Celebrity Cruises, a Florida-based cruise line, challenged the visual culture of luxury marketing in the tourism industry by creating a new, inclusive image library in a campaign that attracted press attention and drove engagement with the brand’s social channels.
Summary
The travel industry has shown considerable creativity in the face of colossal challenges in every way other than one - its communications. Despite seismic societal changes, travel marketing was still dominated by picture-perfect (white / slim /...
