Celebrity Cruises: #AllInclusivePhotoProject

Celebrity Cruises, a cruise line, commissioned the world's greatest and most diverse photographers to create a free, open-source, diversity-focused, travel image library to redefine all-inclusive for the next generation of luxury consumers.


The travel industry has shown considerable creativity in the face of colossal challenges in every way other than one - its communications. Despite seismic societal changes, travel marketing is still dominated by "picture-perfect" imagery (white / slim / straight couples / nuclear families), excluding and ignoring the diversity of all travellers. We set ourselves a challenge: could Celebrity Cruises make 'all-inclusive' genuinely all-inclusive?

Backed with research and insights, we collaborated with our global partner Good Relations in the UK and US to commission the world's greatest and most diverse photographers to create the first global, open-source, diversity-focused and 100%...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands