CEAT Tyres: Launch of puncture safe tyres

CEAT, the tyre manufacturing brand, launched its puncture safe tyres in India.

Campaign details

Brand: CEAT TyresLead Agency: KinnectRegion: APAC

Strategy

Objective

Freedom from puncture repair: Launch of CEAT's Puncture Safe Tyres:

In India, punctures are one of the biggest hassles for bike riders. Punctures can happen anytime and anywhere and lay to rest the best made plans as bikes have no spare tyres. Apart from the lost time, is the pain of locating a mechanic and dealing with the repair. And punctures are inevitable and happen unannounced.

We sought to solve all that and launched a unique innovation - CEAT Puncture Safe tyres.

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