CDSS: Project Understood

A small charity in Canada, the Canadian Down Syndrome Society (CDSS) sourced voice samples from people with Down syndrome to enable the adaptation of Google's voice assistant technology, create meaningful change and positively shift public perceptions of the Down syndrome community.

Campaign details

Brand: Canadian Down Syndrome Society Brand owner: Canadian Down Syndrome Society Entrant company: Canadian Down Syndrome SocietyIdea creation: FCB TorontoMarket: CanadaSector: Charities & voluntary organisationsMedia channels:Email...

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