CDR: #Unbreakable30

CDR, a calcium supplement brand, launched a campaign in Indonesia to become the #1 brand, shift negative stigma of women being in their 30s, initiate conversations, and leverage increased product interest to translate to traffic and sales lift.

Campaign details

Brand: CDRAgency: Mediacom IndonesiaRegion: APAC



Combining local insight, science, and using the right moment, CDR aims to build a sense of urgency for women in their 30s to care for their bone strength. Local insight found that young Indonesian women is neglecting their bone health, while the science says at age 30, bone health and bone density starts deteriorating, especially for women. Therefore, the brand wants to build an urgency among women in Indonesia that now is the right moment to start caring for their bone health. If not now, then...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands