CDR: #Unbreakable30

CDR, a calcium supplement brand, launched a campaign in Indonesia to become the #1 brand, shift negative stigma of women being in their 30s, initiate conversations, and leverage increased product interest to translate to traffic and sales lift.

Campaign details

Brand: CDRAgency: Mediacom IndonesiaRegion: APAC

Strategy

Objective

Combining local insight, science, and using the right moment, CDR aims to build a sense of urgency for women in their 30s to care for their bone strength. Local insight found...

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