WWF – Properly Positioning WWF Canada

Research shows that Canadians are very concerned about environmental issues, but that many also saw the WWF as a distant second to Greenpeace with regards to relevance in this area.
Agency: DraftFCB

WWF – Properly Positioning WWF-Canada

Silver: Not for Profit

EXECUTIVE SUMMARY

Business Results Period (Continuous Months): July 2005-June 2007 (FY'06 + FY'07)Start of Advertising/Communication Effort: July 15th, 2005 (Beginning of FY'06)...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today