Agency: Due North Communications Inc. |
Workopolis.com – Steps up
Winner: Events, Seasonal & Short Term - Bronze
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): January–April 2006
Start of Advertising/Communication Effort: January 16, 2006
Base Period for Comparison: January–April 2005
On-line career companies derive their revenue from employers (job posters). They pay to post positions on a site, and naturally enough choose the site that will deliver them the best quantity/quality of applicants. For employers, the key metric is unique visitors. As the unique visitor number increases – so do workopolis.comrevenues. Advertising awareness (along with referral and word of mouth) creates...