Workopolis.com - Steps up

On-line career companies derive their revenue from employers who pay to post positions on a site, and naturally enough choose the site that will deliver them the best quantity and quality of applicants.
Agency: Due North Communications Inc.

Workopolis.com – Steps up

Winner: Events, Seasonal & Short Term - Bronze

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): January–April 2006

Start of Advertising/Communication Effort: January 16, 2006

Base Period for Comparison: January–April 2005

On-line career companies derive their revenue from employers (job posters). They pay to post positions on a site, and naturally enough choose the site that will deliver them the best quantity/quality of applicants. For employers, the key metric is unique visitors. As the unique visitor number increases – so do workopolis.comrevenues. Advertising awareness (along with referral and word of mouth) creates...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands