WestJet – Owners

WestJet was founded in 1996, and a decade later was the most profitable airline in North America. As a brand, it focuses on business efficiency, employee satisfaction, and providing a superior customer experience.
Agency: TAXI

WestJet – Owners

Bronze: Services General


Business Results Period (Consecutive Months): September 2005–December 2006Start of Advertising/Communication Effort: September 26, 2005Base Period for Comparison: Spring 2005

a) Introduction

Airline success stories are surprisingly rare; it is a business of razor-sharp margins where success is elusive. WestJet is a remarkable exception. In 2006 it was the most profitable airline in North America. The company has achieved this success through intense focus on business efficiency, employee satisfaction, and superior customer experience.

These three factors have driven the airline's growth over the last decade. When it debuted...

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