Agency: Arnold Worldwide | Authors: Judith John, Sandy Salem, Tina McFadden, Trish Sullivan, Kim Warren, Bill Newbery, Tim Kavander and Samantha Pollock |
United Way - the “Hand” campaign
Advertiser: United Way of Greater Toronto Awards: Not For Profit, Sustained Success - Gold
EXECUTIVE SUMMARY
Business Results Period: 2003 (September 2003–January 2004). 2004 (September 2004 – January 2005).Start of Advertising/Communication: September 2003, September 2004.Base Period for Comparison: Campaign 2000, 2001, 2002.
Toronto's population is aging and funding for health care is decreasing. One of every four seniors, and one in three children,...