The Weather Network

1999-2001 low-budget outdoor campaign for The Weather Network, a Canadian TV channel specialising in weather forecasting.
Agency: Holmes and Lee, TorontoAuthor: Not credited

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The Weather Network 

Executive Summary

The Weather Network is in an intensely competitive category. People get weather information from a number of different sources. With television as the lead source, every television station has its own weather report, and each tries to become a daily destination for the viewer.

The Weather Network has a strong forecasting producta categorydominator in factbut one that has been unknown and underappreciated by the general public. Audience figures were not attracting advertisers, and The Weather Network was not selling...

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