The Gay Sweater: Campaign for the Canadian Centre for Gender and Diversity

This case study describes how the Canadian Centre for Gender and Sexual Diversity (CCGSD) tackled the complex and deep-rooted problem of homophobic discrimination with a campaign centred around the misuse of the word 'gay'.

The Gay Sweater: Campaign for the Canadian Centre for Gender and Diversity

Saatchi & Saatchi CanadaThe Canadian Centre for Gender and Sexual Diversity

Situation analysis

Overall assessment

The Canadian Centre for Gender and Sexual Diversity (CCGSD) is...