Scotiabank “You’re Richer Than You Think”

There is a perception across Canada that all the big banks are the same – and from a product standpoint, they are.

Scotiabank “You're Richer Than You Think”

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):

October 2004–March 2008

Start of Advertising/Communication Effort:

October 2004

Base Period for Comparison:

Pre-Launch Period and Historical Comparisons...

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