Recycle campaign

Despite a pressing need for donors, organ and tissue donation (OTD) is an understandably remote consideration for many young people.

Recycle campaign


Results Period (Consecutive Months):April 2009 – July 2009
Start of Advertising/Communication Effort:April 20, 2009
Base Period for Comparison:April 2008 – July 2008

a) Synopsis of the Case

Talking about death now is like asking me in grade 5 what I'm going to do in college.” – 20 year-old female

When we're young, we believe we're invincible. We live life day-to-day, concerned about finding summer jobs, dating, which college or university we will attend and which career path to choose. With so much life to think about, there's little time devoted...

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