Recycle Me.org campaign
|Results Period (Consecutive Months):||April 2009 – July 2009|
|Start of Advertising/Communication Effort:||April 20, 2009|
|Base Period for Comparison:||April 2008 – July 2008|
a) Synopsis of the Case
“Talking about death now is like asking me in grade 5 what I'm going to do in college.” – 20 year-old female
When we're young, we believe we're invincible. We live life day-to-day, concerned about finding summer jobs, dating, which college or university we will attend and which career path to choose. With so much life to think about, there's little time devoted...