Philadelphia Cream Cheese

2001 campaign to revive Philadelphia Cream Cheese (which in earlier campaign had achieved leadership) under attack from competitor Lactantia Cream Cheese.
Agency:Author: Not credited

Philadelphia Cream Cheese

EXECUTIVE SUMMARY

A funny free-spirited angel sitting on a cloud had propelled Philadelphia Cream Cheese to a 70% category share in less than six years. In fact she proved to be so persuasive...

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