Ontario Tourism Marketing Partnership Corporation: Where Am I?

The Ontario Tourism Marketing Partnership Corporation (OTMPC) increased domestic tourism in the region by showing Canadians how exotic Ontario could be.

Campaign details

Agency: FCB CanadaAdvertiser: Ontario Tourism Marketing Partnership CorporationCategory: Services

Section I — Case Parameters

Business Results Period (Consecutive Months): June – December 2016Start of Advertising/Communication Effort: June, 2016Base Period as a Benchmark: June – December 2015Geographic Area: CanadaBudget for this effort: $2 – $3 million

Section IA — Case Overview

Why should this case win in the category (ies) you have entered?

Ontario, Canada had a tourism problem. Travel within the province was in decline because Canadians thought they'd seen it all and that...

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