Campaign details
Agency: FCB CanadaAdvertiser: Ontario Tourism Marketing Partnership CorporationCategory: Services
Section I — Case Parameters
Business Results Period (Consecutive Months): June – December 2016Start of Advertising/Communication Effort: June, 2016Base Period as a Benchmark: June – December 2015Geographic Area: CanadaBudget for this effort: $2 – $3 million
Section IA — Case Overview
Why should this case win in the category (ies) you have entered?
Ontario, Canada had a tourism problem. Travel within the province was in decline because Canadians thought they'd seen it all and that...