| Agency: MacLaren McCann |
Motrin
Advertiser: McNeil Consumer Healthcare Awards: Other Packaged Goods - Silver
EXECUTIVE SUMMARY
Results Period for the Case: July 02 June 03.
Base Period Used for Comparison: July 01 June 02, and...
Motrin
Motrin is an ibuprofen that McNeil bought from UpJohn in 1995. Despite heavy TV investment and retail promotion, it was well back of Advil, the ibuprofen leader, with flat share by 2001.
