Molson - Rickard's

Rickard's is the number one red beer in Canada, but it has been under pressure. It’s a premium product but not super premium and it doesn’t have a rich heritage to exploit.
Agency: zig

Molson – Rickard's

Winner: Off to a Good Start - Bronze


Business Results Period (Consecutive Months): July 2005–March 2006

Start of Advertising/Communication Effort: July 2005

Base Period for Comparison: Year...

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