| Agency: zig |
Molson – Rickard's
Winner: Off to a Good Start - Bronze
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): July 2005–March 2006
Start of Advertising/Communication Effort: July 2005
Base Period for Comparison: Year...
Molson - Rickard's
Rickard's is the number one red beer in Canada, but it has been under pressure. It’s a premium product but not super premium and it doesn’t have a rich heritage to exploit.
