Mitsubishi i-MiEV: Electriphobia
john street
Section I — Basic information
Business Results Period (Consecutive Months): April 13th, 2012 - July 2nd, 2012
Start of Advertising/Communication Effort: April 13th, 2012
Base Period as a Benchmark: November 2011 - March 2012
Section II — Situation analysis
a) Overall Assessment
The electric vehicle or EV market (and the bigger "eco" vehicle market that includes hybrids like the Toyota Prius and the Honda Insight) is a crowded category that's been getting a lot of attention in recent years as environmental concerns and the price of gas have risen sharply.
Even though Mitsubishi...