Missing Children Society of Canada: Milk Carton 2.0
Agency: Grey CanadaClient: Missing Children Society of Canada
Section I — Basic information
Business Results Period (Consecutive Months): May 25 - December 2012
Start of Advertising/Communication Effort: May 25, 2012
Base Period as a Benchmark: Previous 12 months (May 2011 - May 2012)
Section II — Situation analysis
a) Overall assessment
Each year, more than 50,000 children are reported missing in Canada - that's one child every 10 minutes. When a child first goes missing, the police, media and the surrounding community typically rally together to...