McDonalds: 290 calorie Egg McMuffin

This case study demonstrates how McDonald's, the quick service restaurant chain, helped consumers see a new side of its Egg McMuffin product and grow sales in Canada.

McDonalds: 290 calorie Egg McMuffin

Cossette Communication

Situation analysis

Overall assessment

It was 1971 when the first Egg McMuffin®was introduced as part of McDonald's new breakfast menu. At that time, it was seen as an innovative way to eat breakfast,...