Lucky Buckeye Company (Miami Valley Gaming)
Situation analysis
Overall assessment
When Miami Valley Gaming planned the launch of a new racino (racetrack/casino), they had to quickly burrow to the core of life along Ohio's Miami River, halfway between Dayton and Cincinnati. Both of these Midwestern U.S. cities, only an hour apart, had established casinos with national brand names that were much larger in size and had many more amenities than Miami Valley Gaming, due to open halfway between. Competitive gaming reports confirmed that the Ohio gaming market was becoming saturated.
Ohio already had seven casinos...