Loto-Québec: Mise-o-jeu
Situation analysis
Overall assessment
In Québec, all lottery products are under Loto-Québec, a government service. Therefore, all products are basically without competition. Even so, back in 2012, the lottery industry had started to change drastically: online gambling sites began to multiply at a rapid pace, changing the rules of the game as they were – given their format - accessible to all. Online poker was also a huge game changer with the important popularity of the game and ability to convert gamblers.
Customer's behaviour too had started to change. With so many new...