La Parisienne – Liquid Detergent

La Parisienne had a strong reputation in Quebec as a bleach brand, and introduced a new liquid detergent extension in the region in 1998.
Agency: Allard Johnson Communications

La Parisienne – Liquid Detergent

Bronze: Off to a Good Start

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): October 06–March 07Start of Advertising/Communication Effort: October 2, 06Base Period...

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