Knorr Sidekicks Salty

Knorr Sidekicks, a range of ready to serve side dishes, had been targeted at busy Canadian mothers on the premise of convenience and taste.

Knorr Sidekicks Salty

Agency: DDB Canada


Business Results Period (Consecutive Months): September 2009 – March 2010

Start of Advertising/Communication Effort: August 17 2009

Base Period as a Benchmark: September 2008 – March 2009

Geographic Area Covered: National (Canada)

Annual Budget Range: $3 – $4 million


a) Overall Assessment

Knorr Sidekicks had long enjoyed a frequent place in the cupboards of busy families across Canada. Our primary target, the busy Mom, loved them because they were quick and easy to prepare and most importantly because their...

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