Kellogg's: #OwnIt
Agency: Leo Burnett
Case overview
Five years ago, Special K (SPK) realized that the one thing it stood for – dieting – had become a dirty word. Canadian women were turning away from deprivation and guilt, and the brand was left...
Kellogg's: #OwnIt
This case study details how Kellogg, a cereal manufacturer, redefined its Special K cereal brand to appeal to women in Canada.
