Agency: Target Marketing & Communications Inc. |
Irving 'World of Taste' Coffee
Advertiser: Irving Oil Ltd. Awards: Off to a Good Start - Silver
EXECUTIVE SUMMARY
Results Period for the Case: The 6 months from November 02 through April 03. Base Period used for comparison: Year-ago, and historical trends where appropriate. Go ahead. Try to convince coffee loversfamous for their ferocious brand loyaltythat a better brew exists at the place...